MYstays Asia Sdn Bhd Scales Hospitality Footprint via ‘Rumah Che Matsunami’ Brand Expansion
KUALA LUMPUR, February 10, 2026 – MYstays Asia Sdn Bhd, a premier Malaysian-based hospitality and property management firm, today announced a strategic roadmap to significantly expand its flagship brand, Rumah Che Matsunami. The expansion aims to capitalize on the robust recovery of the domestic tourism sector and the growing demand for professionally managed short-term rentals (STR).
Headquartered at the prestigious Menara Ilham, Kuala Lumpur, MYstays Asia manages a diverse portfolio of high-yield properties in key tourism hubs, including Cameron Highlands and the KLIA-Sepang corridor. Under the leadership of its Founder and Director, Mr. Che Mat Matsunami, the company has successfully transitioned traditional homestay models into a sophisticated, institutional-grade asset management ecosystem.
Driving Value through Digital Integration
Distinguishing itself from conventional operators, MYstays Asia leverages its proprietary digital platform, http://www.mystays.asia, to provide property owners with real-time performance analytics and transparent revenue tracking. This tech-driven approach has positioned the firm as a trusted partner for property investors seeking higher yields compared to traditional long-term leasing.
“Our mission is to bridge the gap between individual property ownership and international hospitality standards,” said the management of MYstays Asia. “Through the Rumah Che Matsunami brand, we offer a turn-key solution—from global marketing on Booking.com and Airbnb to rigorous housekeeping and maintenance—ensuring asset appreciation for our partners.”
Market Leadership in 2026
As of Q1 2026, the company’s signature units, such as KEJORA and BAYU in Cameron Highlands, continue to outperform market averages in occupancy rates. This success is attributed to strong brand equity and a loyal customer base cultivated through active engagement on Instagram and other social channels.
Future Outlook
Looking ahead, MYstays Asia is exploring collaborations with major property developers to manage unsold inventories, converting them into income-generating hospitality assets. The firm is also eyeing expansion into heritage cities such as Melaka and George Town to further diversify its portfolio.
MEDIA CONTACT:
Corporate Communications Department
MYstays Asia Sdn Bhd
Level 33, Menara Ilham, 8, Jalan Binjai, 50450 Kuala Lumpur.
Email: admin@mystays.asia
Phone: +60 3-5117 5022
Website: http://www.mystays.asia
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