FOR IMMEDIATE RELEASE
Rumah Che Matsunami Launches ASEAN Travel Alliance, Connecting Global Travel Agencies to Malaysia’s Experiential Stay Market
Malaysia —MyStays Asia Sdn Bhd, through its curated hospitality brand Rumah Che Matsunami, has officially launched the ASEAN Travel Alliance Program, a global collaboration platform that connects international travel agencies with Malaysia’s growing experiential stay and homestay sector.
The initiative establishes a strategic international network of travel partners across Asia, Europe, the Middle East, and Africa, enabling cross-border tourism collaboration and expanding global access to curated Malaysian hospitality experiences.
The ASEAN Travel Alliance Program is designed to strengthen Malaysia’s position in the rapidly growing experiential travel segment by promoting boutique accommodations, private villas, and culturally immersive stays that go beyond conventional tourism offerings.
Through this alliance, Rumah Che Matsunami aims to develop a professional inbound tourism ecosystem that connects international travel specialists with a curated portfolio of unique Malaysian properties.
Global Travel Partners
The ASEAN Travel Alliance Program currently includes travel operators from multiple international markets, creating a diverse distribution network for Malaysian travel experiences.
Thailand
D&G Holiday Thailand Co., Ltd.
[https://web.facebook.com/dgholidaythailand?_rdc=1&_rdr#](https://web.facebook.com/dgholidaythailand?_rdc=1&_rdr#)
A&D Holidays
[https://www.andholidaysthailand.com/](https://www.andholidaysthailand.com/)
Bhutan
Mark Me Tours & Treks
[https://www.bhutanmarkmetoursandtreks.com/](https://www.bhutanmarkmetoursandtreks.com/)
Botswana
Exploring Botswana Tours Safaris
[https://exploringbotswanasafaris.com/index.html](https://exploringbotswanasafaris.com/index.html)
India
Delhi Routes Tour & Transport
[https://delhiroutes.com/](https://delhiroutes.com/)
Roselet Holidays Kashmir Pvt. Ltd.
Indonesia
BJ Trans Wisata
[http://www.bjtranswisata.my.id/](http://www.bjtranswisata.my.id/)
United Kingdom
AH Travel & Tours
[https://ahvisa.co.uk/](https://ahvisa.co.uk/)
Middle East (Qatar / UAE)
RAG Tour & Travel
These international partners specialize in curated tours, adventure travel, cultural journeys, and customized travel programs, providing an important gateway to introduce Malaysia’s unique stay experiences to new international markets.
Advancing Malaysia’s Experiential Tourism
With global travelers increasingly seeking personalized and culturally authentic experiences, the ASEAN Travel Alliance Program will promote a wide range of Malaysian accommodations including:
* Curated homestays
* Private pool villas
* Heritage houses and boutique residences
* Nature retreats and eco-tourism stays
* Family and small-group experiential accommodations
Through collaboration with international travel agents, Rumah Che Matsunami will integrate these properties into specialized travel itineraries designed for global visitors looking for meaningful travel experiences.
Opening Doors for Malaysian Property Owners
The alliance also creates new opportunities for Malaysian property owners to access international markets.
Owners of villas, chalets, boutique accommodations, and experiential stays can collaborate with Rumah Che Matsunami to become part of a professionally curated portfolio marketed through the ASEAN Travel Alliance’s global network.
Selected properties will benefit from international promotion, travel trade partnerships, and inclusion in cross-border tourism programs developed by the alliance.
A Growing Global Hospitality Network
The ASEAN Travel Alliance represents a key milestone in the international expansion strategy of MyStays Asia. The program is expected to continue growing as new travel partners from ASEAN, East Asia, Europe, and other global tourism markets join the network.
By connecting international travel professionals with Malaysia’s evolving hospitality landscape, Rumah Che Matsunami aims to position the country as a destination known for authentic, curated, and experiential stays.
Media Contact
Rumah Che Matsunami
MyStays Asia Sdn Bhd
Malaysia
About Rumah Che Matsunami
Rumah Che Matsunami is a curated homestay and experiential stay collection under MyStays Asia Sdn Bhd. The brand focuses on redefining hospitality through a carefully selected portfolio of villas, homestays, and boutique accommodations designed to provide comfort, authenticity, and meaningful travel experiences across Malaysia.
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